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Interactive Entertainment Business at Xbox in Microsoft |
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Maker of hardware, software and services for the games industry |
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Product Marketing, Product Planning, Customer Insight, Strategic Planning |
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Microsoft |
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ETSI, NFC Forum, Alumni Association of London Business School |
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Product Marketing Director- Microsoft (April 2011- Present,1 year 2 months)- Head of Product Marketing team in EMEA. Responsibilities include product lifecycle management, games and product launches, and Xbox Live product marketing in EMEA; Director, Marketing and Consumer Insight (Xbox EMEA)- Microsoft (October 2008- April 2011 2 years 7 months)- Responsible for developing Insights in EMEA for the Xbox business and for understanding brand metrics performance and tracking business results; Director, Business Development, EMEA- Motorola (January 2007-September 2008 1 year 9 months)- Responsible for business development on Mobile Commerce and related applications and services initiatives for mobile devices in EMEA. This includes setting the overall strategy and message, leading the EMEA ecosystem analysis, and identifying and negotiating with partners. Drove customer contact across multiple channels resulting in winning demo opportunities in EMEA; Director, Product Performance & Operations Management- France Telecom (December 2001- November 2006 5 years)- Responsible for business planning activities and resource analysis on Global Products and Global Technical Initiatives. Process improvement for the corporate operating model. Responsible for special projects in the CEO Office. Work in multi-functional teams covering topics such as strategic presentations on operating model design, internal risk management (Audit Committee), Sarbanes-Oxley, internal reporting and benchmarking; Team Leader, Global Business Development- MCI (September 1999- December 2001 2 years 4 months)- Responsible for due diligence and development of custom-designed commercial proposals – presented to global accounts such as General Electric, Cisco, BMW and The United Nations. Responsible for new product positioning, price, promotions and launch plans of high technology (WDM & high speed Ethernet data products) in the MNC sector for five key European countries; Brand & Project Manger- Procter & Gamble (July 1997- September 1999 2 years 3 months)- Funded in MBA research and worked in the area of professional products as Brand Analyst, Project Manager. Worked in both the UK (London) and Republic of Ireland |
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Three children |
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Economics, Evening study programme - London Business School (September 2003- March 2004); MBA in Business- Imperial College London (1997- 1998); BA, Sc, Physics (minor)- McMaster University (1991- 1995) |
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Golf, Skiing |
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