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Insider - www.useinsider.com |
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Martech |
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Customer engagement, journey orchestration, one-to-one marketing, WhatsApp Business API, mobile |
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Global |
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Ms. Parisyan-Schmidt is experienced in content marketing, editing, writing, branding and positioning, sales, and UX strategy. |
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She volunteers and donates to Armenian start-ups. |
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She has been in her current position for 6 months and has 13 years of professional experience. As Insiders VP of Content Marketing, Lia empowers Insider to fulfill its purpose of being the #1 Growth Management Platform for experience focused marketers. She is an avid hiker, HIIT enthusiast, and aspiring NY historian. |
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She dedicates this recognition to her mom, Maida Parisyan. |
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She earned a Bachelors Degree in creative writing (poetry) from Hunter College in 2009. |
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The Cut, Wired, National Geographic |
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In her free time she enjoys tennis, HIIT, hiking, cooking, nature photography and nature walks, and NY history. |
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Nicole Sholly, Chris Dutton, Jonathon Stern |
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Ms. Parisyan-Schmidt attributes her success to having worked in many different positions over the years and believes that being in the right place at the right time and having the foresight to do things first has helped her along her career path. Looking toward the future, she would like to start her own agency branding. |
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She was awarded the NY State Women in Chemistry Award. |
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Starting a creative branding strategy agency with her best friend Michael Smith. |
